What is a Performance Coach?

Well, it’s pretty simple but we get asked this question a lot – “What is a Performance Coach?”


Achieving personal and professional growth often requires seeking guidance and support. Enter the Performance/Wellness Coach, a dedicated professional who catalyses transformation, helping you overcome obstacles, set meaningful goals, and achieve peak performance in various aspects of your life.

At its core, a Performance Coach is a trained professional who specialises in facilitating personal and professional development. Unlike traditional therapy or counselling, which may focus on addressing past traumas or mental health concerns, performance coaching is future-oriented, aiming to enhance individual performance, productivity, and fulfilment.

At A-Game, we focus on a multitude of personal and professional development areas. We believe that one can’t work without the other and that of course you can have ‘everything’, you just can’t have it all at once. We’re high-performance coaches ourselves and do in fact address trauma and limiting beliefs as we believe this can only benefit you and your aim of achieving your goals. You hear about what our clients say here. Whether you’re looking to advance in your career, improve your relationships, or enhance your overall well-being, we provide guidance, accountability, and support every step of the way.

At A-Game, we also look into your health by providing functional tests such as stress, gut, blood and DNA tests so that we can understand what’s really going on. Through a combination of mindset coaching and nutritional therapy, we can get you where you want to be (both in and out of work) however, you have to be willing to put the work in.

“What is a Performance Coach?” can mean a few things. How a Performance Coach can help you, what does a Performance Coach do, and do you seem like a good fit? One of the key responsibilities is to help clients gain clarity and perspective on their goals. Through thought-provoking questions, reflective exercises, and goal-setting techniques, a performance coach assists clients in defining what success means to them and charting a course of action to achieve it.

If you’re interested in growing personally and/or professionally then a Performance Coach will be of value. However, it is important to try the waters and do your research. Like any relationship, trust and respect must be present, you must find this with your coach or the foundation of the relationship will not be strong.

We often hear that people don’t need coaches. No, of course, they don’t need one. But, if Usain Bolt had a coach, we think we could all benefit from one.

In addition to goal setting and motivation, a Performance Coach also provides practical tools and strategies to help clients optimise their performance. Whether it’s time management techniques, communication skills, or stress management strategies, a performance coach equips clients with the necessary skills to navigate obstacles and achieve their objectives effectively.

It’s important to note that the role of a performance coach is not to provide all the answers or solutions but rather to facilitate self-discovery and empower clients to find their own path to success. By asking powerful questions, actively listening, and providing constructive feedback, a performance coach empowers clients to tap into their full potential and achieve their desired outcomes.

Interested? Book a free discovery call with our team to learn more.

Team A-Game

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