behind the brand
helping you
transform your life.
TIME TO STEP UP YOUR GAME
a-game: it's beyond
life coaching.
We’re here to make your life better, whatever that may look like.
We create action plans that help get you where you want to be (and more importantly to keep going). Through 1-1 mindset coaching, nutritional therapy and DNA testing, we give you all the tools you need to succeed and to be happier and healthier.
We specialise in 1-1 coaching, but we also facilitate corporate workshops, have a vibrant community hub, host in-person transformation retreats, and provide online courses.
Smith & Mayhew. Founders of A-Game.
Time to step up your game
a-game: it's beyond
life coaching.
We’re here to make your life better, whatever that may look like.
We create action plans that help get you where you want to be (and more importantly to keep going). Through 1-1 mindset coaching, nutritional therapy and DNA testing, we give you all the tools you need to succeed and to be happier and healthier.
We specialise in 1-1 coaching, but we also facilitate corporate workshops, have a vibrant community hub, host in-person transformation retreats, and provide online courses.
Smith & Mayhew. Founders of A-Game.
hear from our clients
- 1
- 2
- 3
our bread and butter
online and in person
1-1 mindset coaching
Powerful beyond measure
MEN'S RETREATS
education and advice
ALCOHOL-FREE
LIVING
personalised holistic therapy
HEALTH & NUTRITION
health and lifestyle
ONLINE COURSES
A no-nonsense approach to improving your life.
coaching: is it right for you?
Have your achievements come at a cost?
Our transformative programmes are designed specifically for high achievers who may experience a sense of failure in their relationships, family life, health, or overall happiness. Most commonly, our clients want to build resilience, gain clarity over their future, and create new habits. Our life coaching is to improve your overall performance, helping you become happier and healthier both in and out of work. To do so, we focus on 3 key areas.
MINDSET
It all starts here.
We work with you on a 1-1 basis and help you focus, find direction, and heal whatever part of you is holding you back. Through Neuro Linguistic Programming and Hypnotherapy, if this is right for you.
HEALTH
Creating new habits that serve your mind and body. We take functional tests such as blood tests, gut tests, and DNA to create a personalised plan that is tailored specifically for your body at this moment in time. We also create a personal training plan to help hit and maintain your fitness goals.
SOBRIETY
Trust us, this is important, we're living proof. We have a 30-day alcohol-free circuit breaker which will help you create new healthy habits, clear your mind, and lose some weight along the way.
meet our team
Adam Smith
Co-Founder & Mindset Coach
From depressed and suicidal to the happiest and fittest I’ve ever been, my self-development journey hasn’t been easy but it has been worth it. Today, I’m a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.
Favourite AF drink: Guiness 0%
Adam Mayhew
Co-Founder & Registered Nutritionist
I swapped burnout and binge drinking for CrossFit, sobriety, and Fatherhood.
I specialise in performance nutrition, supporting everyone from office workers to athletes to build healthy eating and lifestyle habits.
Favourite AF drink: Lucky Saint
Amanda Giles
Registered Nutritionist & Personal Trainer
After overcoming my disordered relationship with food and body dysmorphia, I became qualified so I could help others on their fitness and health journey. It’s not about how you look, it’s about how you feel.
Favourite AF drink: Freixenet 0%
Phil Stanley
Head of High Performance
Mindset Coach & Hypnotherapist
Working in a high-pressure sales role with frequent travel, I was living off coffee and energy drinks for years. Although making good money, the lifestyle wasn’t serving me. I trained as a coach to help others in my position to create healthy habits and change their lifestyle so it helps both themself and those around them.
Favourite AF drink: Coconut Water! (He’s a rebel)