Join a trusted network of ambitious founders who understand the pressures, responsibilities and challenges that come with building a business. Real conversations, genuine support and accountability from people who get it.
Join focused mastermind sessions with other ambitious founders on mindset, personal breakthroughs, to solve challenges and gain fresh perspectives on business and life.
Work directly with Adam, Adam and the A-Game team to overcome obstacles, improve decision making and create meaningful change where it matters most
Step away from the day-to-day and invest time in yourself through boardroom events, founder hikes, retreat days and transformational experiences.
Deep dive coaching sessions with peers & mentors to tackle your biggest challenges together. Learn alongside like-minded founders in a supportive environment
Improve your energy, wellbeing and resilience through personalised health testing, nutrition guidance and practical strategies designed to help you perform at your best.Text
YOU STRUGGLE TO SWITCH OFF
SUCCESS NEVER FEELS LIKE ENOUGH
YOUR HEALTH KEEPS SLIPPING DOWN THE LIST
YOU’RE PRESENT IN BODY, ABSENT IN MIND
THE PRESSURE FOLLOWS YOU HOME
YOU KNOW SOMETHING NEEDS TO CHANGE
THE BUSINESS IS WORKING.
BUT THE FOUNDER ISN’T ALIGNED
YOU DON’T NEED ALL OF THESE TO BE TRUE. JUST ONE IS ENOUGH TO FEEL UNFULFILLED.
THE ALIGNED FOUNDER SOLVES THESE ISSUES AT THE ROOT.
Awareness is where every transformation begins.
Most founders spend years solving problems in their business while remaining unaware of the habits, beliefs and behaviours that are creating problems in their own lives.
Through reflection, coaching and honest conversations, we help you develop a deeper understanding of who you are, where you are today and what is truly driving your actions.
Key Areas
Growth doesn’t happen by accident.
Whether it’s your business, health, relationships or mindset, growth requires intention, challenge and consistent action.
Together we’ll identify where you’ve become stuck and create a clear path forward.
Key Areas
Alignment is when your actions match your values.
Many founders know what matters most but struggle to live in accordance with it. This pillar focuses on creating consistency between who you are, what you say and how you live.
Key Areas
Your mindset shapes every decision you make.
Learn how to manage thoughts, emotions and setbacks more effectively so you can lead yourself and others with greater clarity and confidence.
Key Areas
Health feeds performance.
Your energy influences everything from your productivity and focus to your relationships and wellbeing.
We help founders optimise their physical and mental energy so they can perform at their best.
Key Areas
More than coaching. A community, framework and experience designed to help founders
create lasting alignment in business, health and life.
BOARDROOMS
Work directly alongside other ambitious founders in a dynamic group setting where nothing is off the table. From leadership and business challenges to health, mindset and relationships.
RETREAT DAYS
Step away from the noise, reset your priorities and reconnect with what matters most through transformational experiences in the Yorkshire Dales and Peak District.
FOUNDER HIKES
Some of the best conversations happen away from a boardroom table. Join fellow founders on guided hikes designed to create space for reflection, connection and growth.
HEALTH & PERFORMANCE
Health feeds performance. Through advanced blood and DNA testing, personalised plans and ongoing support, we help you optimise the energy required to perform at your best.
When you sign up to the Aligned Founder programme, you’re not just giving us your money and your time.
You’re giving us your trust.
And we don’t take that for granted.
The are actually two programmes we offer – Aligned Founder and Aligned Access. We encourage our Founders to choose the level that best suits their needs and ambitions at a given point in their lives.
When you sign up, we’ll get you fully on-boarded so you know exactly what to expect from the programme – including those early impact results from your very first week with us. Because transformation doesn’t happen through information alone. It happens through accountability, action and being surrounded by the right people.
And from there? Here’s what’s on offer:

Online Masterclasses covering everything from Mindset to Meditation for you to learn from and apply every week. These are live, include time for Q&A, and are available on demand to fit your schedule.

A private WhatsApp community for you and your fellow Founders. You’re likely in enough distracting group chats already, so this one is less a random chat for procrastination, and more of a focussed channel for action and accountability.

Access to both Adams (and our A-Game Team) throughout the duration of your time and space with us on the programme. Learn from the best.

Weekly (and even daily) accountability check-ins to make sure you’re on track and benefiting from the programme to the maximum.

Invitations to attend in-person ‘boardroom’ meet-ups with your fellow Founders, where you’ll work directly in a dynamic group setting on whatever goals you’re aiming for or challenges you’re facing during the programme. From Business to Self-Worth – nothing’s off the table.

A full Health MOT, starting with an at-home Wellman Blood Test administered by one of our Registered Nursing colleagues. The results and report from this quick test will help us tailor a nutrition, fitness, and supplement plan to optimise your health and wellbeing throughout the programme – and beyond.

Also included in your time on the Aligned Founder programme is an invitation to come along to not one but two of our Retreat Days (either the Yorkshire Dales or the Peak District), where you can truly relax, reset, and remember what’s important to you. Expect cold water therapy, yoga, meditation, sauna, and sound bath.

And finally, as everything’s better with fresh air and exercise, we’re inviting all of our Founders to join us on two hiking trips during the course of your time with us. These will again take place against the backdrop of the breathtaking Yorkshire Dales or the stunning Peak District. We can’t guarantee the weather, but we can guarantee the physical and mental benefits of joining us.

As standard, you’ll also have access to our ‘A-Game Way’ course, our popular ARC course, and our wide library of resources, plans, and tools to support you with anything you may need or think of during the programme.
Together, Adam Smith and Adam Mayhew bring decades of experience across business growth, leadership, mindset and health. Their combined approach blends proven business strategies, transformational coaching and powerful networks that unlock sales, partnerships and opportunities—helping founders achieve exceptional results while staying aligned with what matters most.

Co-Founder
Adam Mayhew is an entrepreneur and transformational coach who helps founders build successful businesses without sacrificing their health, relationships or peace of mind. Drawing on his own journey through burnout, alcohol dependency and feeling disconnected despite outward success, he helps ambitious business owners develop greater clarity, resilience and self-awareness. His coaching combines mindset, performance and wellbeing to help founders make better decisions, improve their energy and create a life that feels aligned with the success they have worked hard to achieve. Adam is a qualified Nutritional Therapist, Mindfulness Teacher, and CNHC-registered Health Practitioner.

Co-Founder
Adam Smith is an entrepreneur, transformational coach, NLP Practitioner and Timeline Therapist with extensive experience building businesses, leading teams and developing high-performing client relationships. Combining strong commercial acumen with deep expertise in human behaviour, he helps founders overcome the unconscious patterns that limit growth, leadership and fulfilment. Known for his ability to build trust quickly, create meaningful connections and challenge clients to think differently, Adam has helped business owners improve performance, increase confidence and achieve sustainable success without compromising who they are.
Aligned Founder is for ambitious founders, business owners and leaders who want to create more fulfilment, presence and alignment in business and life. Combining coaching, events, accountability and community, the programme is designed for those who want to grow alongside a network of like-minded founders. Most events take place across Yorkshire and the North of England, so regular attendance will help you get the greatest value from the experience.
Not exclusively. While business challenges are often discussed, our focus is on strengthening the founder behind the business through mindset, health, relationships, leadership and accountability.
Every event is designed around connection, growth and implementation with other ambitious founders.
Depending on the event, you can expect a mixture of coaching, mastermind discussions, practical workshops, networking, health and performance sessions, and open conversations around the challenges of building a business whilst maintaining your health, relationships and sense of purpose.
Some events are focused on business and leadership, whilst others are designed to help you step away from the day-to-day, gain perspective and reconnect with what matters most.
Above all, Aligned Founder events are built to create genuine relationships and a trusted community of founders who support, challenge and inspire one another.
Whether we’re in a boardroom, on a retreat, or hiking in the Yorkshire Dales, you’ll leave with greater clarity, stronger connections and practical actions to take back into your business and life.
Most founders attend the weekly sessions, engage with the community and participate in the events that fit their schedule. The programme is designed to support busy business owners.
During the discovery call we’ll learn more about you, your business and your goals for the next 6–12 months. Wherever possible, we encourage prospective members to attend an event or meet-up before joining, giving you the opportunity to experience the community and ensure Aligned Founder is the right fit for you.
If you would like to attend any of our upcoming Aligned events, then please book a call with Adam below.